A VIRTUAL ETHNOGRAPHIC STUDY: MEMES BY ARMY AND COMMUNICATION STYLE THROUGH TWITTER PLATFORM




Analysis of the Influence of Social Media Marketing Activities on Purchase Intention with Brand Equity Mediation on Korean Merchandise

This study aims to analyze and identify the factors influencing read more purchase intention in Korean merchandise with the mediation of brand equity.The object of this study is to respondents aged 15-26 years and the average is still in school and already working who intend to buy Korean merchandise.The independent variables used in this study are

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